Machine Learning

Increasing order value through dynamic delivery pricing

A leading online retailer saw delivery pricing as one of its core profit drivers, but only had manual processes in place for updating it. Datatonic delivered a dynamic pricing engine based on purchasing and business context.

Impact
  • Dynamic pricing engine that takes into account both purchasing & business context
  • Maximises delivery value & AOV without significantly impacting conversion
  • Delivery revenue optimised by c.10%