Companies are shifting focus on performance marketing channels, increasing spend to social marketing, digital advertising (such as video and display) and SEO .
As brands compete to reconnect with customers, they are relying on digital channels more than ever but many marketing budgets are still constrained. Optimising channel spend and maximising ROAS are therefore top-of-mind for marketing teams.
In our video, Datatonic show you how to use ML-driven strategies to maximise value from your data, through:
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