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With more than 319 billion emails sent and received each day (Statista, 2021), customers are constantly flooded with offers, product updates, and news.
As customers become inundated with so much information, how can marketers ensure they recommend the right services and packages personalised to each individual customer?
Next Best Action looks at the best way of engaging with customers in the most relevant and efficient way using Machine Learning to automate, learn, and improve recommendations over time.
Our explainer video, Datatonic’s Senior Data Scientist, Pete Barty, covers:
Curious about what advanced analytics and AI can do for your business? Get in touch with our team.
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Source: Number of sent and received e-mails per day worldwide from 2017 to 2025, Statista, 2021
Know exactly where and how to start your AI journey with Datatonic’s
three-week AI Innovation Jumpstart *.
* Duration dependent on data complexity and use case chosen for POC model
With your own data sets, convince your business of the value of migrating your data warehouse, data lake and/or streaming platform to the cloud in four weeks.
With your own data, see how Looker can modernise your BI needs
with Datatonic’s two-week Showcase.