TonicTalk: Hyper-Personalisation with Mulberry

Why is personalisation even more critical for retailers heading into 2020’s peak trading period? How is the iconic British luxury brand, Mulberry, delivering hyper-personalised customer experiences and campaigns?

Check out our latest “TonicTalk” – an open discussion with Mulberry, Datatonic and Google Cloud experts – as they discuss the data and technology required to make hyper-personalisation a reality, and how the “tonic” was added to Mulberry’s campaigns to drive marketing ROI.


  1. Amber Cella, Venture Co-founder, Datatonic
  2. Becky Postlethwaite, Retail Industry Manager, Google Cloud
  3. Louise Vanwildermeersch, Customer Insights Manager, Mulberry
  4. Oliver Gindele, CIO, Datatonic

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Do you want to know more about hyper-personalisation? Download our three-step guide on getting started.

About TonicTalks

No more webinar slides and endless presentations. Just open conversation and talk amongst Datatonic clients and partners. 

Over 45 minutes, each TonicTalk will cover opinions on a topical AI + Data challenge or opportunity, a discussion on how the “tonic” drove business impact, and an open Q&A with the audience. 

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