What's SCV? Why does it give you an edge?
Marketers are increasingly pressured to maximize ROI, optimize conversions and grow customer loyalty. The tools to do so – better data analytics, ad targeting and personalized experiences – are only made possible with a Single Customer View (SCV).
Only 30% of marketers are currently able to collect and activate their first-party customer data. The majority still struggle with data silos and legacy on-prem systems.
Datatonic, the award-winning tech partner of Google Cloud Platform and Looker, can help by building a cloud-native SCV with the right tech and expertise.
We firstly aggregate all data customer points in a centralized data platform. Secondly, we accelerate your time to insights with self-service analytics. And thirdly, we unlock value through customer prediction and personalization.
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SCV requires storage, processing and management of your different data sources in a centralized data warehouse. BigQuery is Google Cloud’s solution to super-fast and scalable cloud data warehousing that meets the data demands of customer-facing businesses today. BigQuery is proven to be more cost-effective than other on-prem and cloud providers and lays the foundation for data innovation.
Why BigQuery + Looker?
To get a single source of truth across your business, your data warehouse requires a powerful BI platform. Looker is an unmatched BI analytics and visualization platform that: democratizes data across your organisation, ensures data quality and consistency with pre-built codes, and seamlessly integrates insights into your marketing platforms.
As a trusted and award-winning partner of Google Cloud, we migrate or build SCVs from scratch. We know time to value is imperative. To speed up and de-risk your SCV program, we would: prioritize your use cases, build technical blueprints and coding frameworks, and migrate iteratively. Co-development is also in our DNA. This means we upskill your teams over the course of the program, while unlocking additional use cases with analytics and AI.