Client
Cineverse
Tech stack
Google Cloud
Solution
Generative AI
Service
AI + Machine Learning
Revolutionizing Search + Discovery with Generative AI
Cineverse is an American entertainment company that encompasses digital cinema, streaming channels, content marketing, and distribution. Streaming service users spend an average of 10+ minutes searching for something to watch, with 20% abandoning their search to do something else. To solve this, Cineverse and Datatonic used Generative AI to revolutionize its customers’ search and discovery experience, reducing average search times by 90%.
Our impact
- Reduced content search and discovery times by 90% compared to traditional streaming service search times
- Reduced customer churn by 15% due to users being able to easily find content they want to watch
- Reduced costs associated with customer churn, such as advertising, reduced prices, and prevention spending, by 25%
The challenge
With streaming service users spending an average of 10+ minutes searching for something to watch, and 20% abandoning their search to do something else, streaming platforms need to improve how they provide the right content to their users.
With so many streaming services available, users are more likely to unsubscribe if they cannot easily find the high quality content they are looking for.
Cineverse wanted to revolutionize the process of searching for a movie or TV show to watch to drastically reduce these search times. But, how?
“Years ago, we asked the question, ‘What if you could chat with an AI-bot about movies the way we all used to get recommendations from the clerk at your favorite video store?’ With the latest advancements in Artificial Intelligence, that’s no longer a hypothetical situation.” – Tony Huidor, CTO & COO of Cineverse
Our solution
The answer is cineSearch, an AI-powered entertainment search and discovery tool. Users chat with Ava, an artificial intelligence-based video adviser who acts as both a learned film critic and the ultimate movie buddy. Ava provides recommendations based on several film and television dimensions including genre, mood, setting, and creative talent then directs users to the perfect piece of media.
cineSearch was developed using Google Cloud’s Vertex AI Search. The underlying core cineSearch technology was built as an adaptive layer on top of Google’s PaLM 2 Large Language Model (LLM).
Together, Cineverse and Datatonic were able to institute safety measures and Google Cloud best practices to ensure that cineSearch is safe, robust, and ethical. Additional guardrails avoid unintended replies and keep the conversations on topic.
Users can now discover content 90% faster than before, enabling Cineverse to reduce churn and boost its customer satisfaction.
Find out more by watching our webinar, Beyond Browsing: The cineSearch Story.
