Webinar

Real-World Marketing Analytics & AI

How Hedvig Created Member Lifetime Value and Left the Old CLV Mindset Behind

Looker + GenAI: How to build custom AI-powered data apps

Vision to Value: Generative AI Breakfast Briefing

Google Cloud Fundamentals: Big Data and Machine Learning

Google Cloud Fundamentals: Core Infrastructure

GenAI in Practice: Lessons From Hiber, Cineverse, and Liberty Global

Beyond Browsing: The cineSearch Story

Let's talk

LinkedIn

Twitter

Medium

Youtube

Our services

<h2 style="text-align: center;">Our featured services</h2>
<p style="text-align: center;">Data + AI. Combined to develop cutting-edge services.</p>


<h1 class="uber"><span class="alt">Generative</span><br />
<span style="color: #2a5cff;">AI</span></h1>
<p>Based on our expertise of delivering 70+ GenAI projects, we&#8217;ve developed five Generative AI Agents that drive real business value. Explore how they solve specific challenges aligned to key business workstreams, from providing innovative customer experiences to boosting the efficiency of analytics teams.</p>


Generative AI

<h1 class="uber"><span class="alt">Marketing</span><br />
<span style="color: #2a5cff;">Analytics</span></h1>
<p><span style="font-weight: 400;">Elevate your marketing strategy with our advanced Marketing Analytics solutions. Harness the power of data-driven insights and AI to unlock new opportunities, optimize campaigns, and drive unparalleled growth for your business.</span></p>


Marketing Analytics

<h1 class="uber"><span class="alt">Cloud data</span><br />
<span style="color: #2a5cff;">migration</span></h1>
<p><span style="font-weight: 400;">Unlock the full potential of your data with a proven data warehouse migration approach led by a team of award-winning Google Cloud specialists. Increase scalability, improve security, and cultivate innovation and agility.</span></p>


Cloud Data Migration

<h2 style="text-align: center;">Get started today.</h2>
<p style="text-align: center;">Join leading businesses and achieve your goals with data + AI.</p>


Datatonic Announces Acquisition of Syntio to Expand Global Services and Delivery Capabilities

Google Cloud Next 2025: The Future of AI

Datatonic Wins Google Cloud Partner of the Year Award for Data + Analytics in EMEA

Datatonic Appoints Scott Eivers as Chief Executive Officer

Agentspace in Finance: Streamline Compliance, Manage Risk, and Enhance Customer Experiences

Revamping Retail: How Agentspace is Changing the Industry

Datatonic Selected as Launch Partner for Google Agentspace to Revolutionize Internal Productivity with AI Agents

Beyond the Dashboard: Drive Action through BI

DeepSeek’s Disruptive Entrance into the GenAI Market

Datatonic Expands Training Offering for 2025 with FinOps Courses

Datatonic Kicks Off 2025 with Focus on Generative AI + GenOps, Data-Driven Decision-Making, and Empowering Employees

Datatonic Achieves the Google Cloud Generative AI – Training Partner Specialization

Introducing Datatonic Run: Managed Services Redefined for Transformative Data + AI Platforms

Providing Access to Energy with UNDP

Datatonic Achieves the Google Cloud Generative AI – Services Partner Specialization

Datatonic’s Five Generative AI Agents Fast-track AI-Driven Value

Datatonic Wins Four 2024 Google Cloud Partner of the Year Awards

Coding Confidence: Inspiring Women in Data and Analytics

Datatonic Partners with Cineverse to Deliver Generative AI Movie Recommendations

Prompt Engineering 101: Using GenAI Effectively

Future-Proof Your Data: Overcoming Migration Challenges

Designing a Secure + Efficient Access Control Plan for BigQuery

Datatonic Signs Up Major Enterprises with New Turbo Data Migration Framework

Maximize the Value of GenAI: Register to Prompt Like a Pro

Building Data Fluency Throughout Your Business

MLOps in Action: Operationalize Your ML Workflow Using Pipeline Templates

Datatonic Launches Updated “Turbo Templates” to Supercharge MLOps Adoption in 2024

Datatonic Achieves the Marketing Analytics Partner Specialization in Google Cloud Partner Advantage 

Enterprise MDS Deployment at Scale: dbt + DevOps

Unlocking Generative AI Use Case with Snowpark

Reducing the Carbon Impact of AI Inference Using State-of-the-Art Infrastructure

Enhancing Gaming Experiences with Generative AI

Big Data LDN: Our Top Insights

Configuring Looker for Performance and Scalability

Blue-Green Deployment with dbt and Snowflake

Generative AI Personalisation for Retail

Google Cloud Next: Our Top 10 Announcement Highlights

Datatonic Wins Google Cloud Industry Solution Services Partner of the Year Award for Telecommunications 

Adopting Generative AI for Telcos

Understanding Your Data Stack Personnel and Tooling Costs

Reducing Emissions and Operating Costs for 5G Providers 

Tracking Business KPIs with Looker

Datatonic Develops Real-time Anomaly Detection Solution on Google Cloud

Forecasting Snowflake Credit Usage

FinOps 101: What You Need to Know

4 Steps to Cloud FinOps Maturity

Datatonic Partners with Google Cloud to Provide Generative AI and LLMOps for Industry-Leading Businesses

Using Exit Handlers to Create Robust ML Pipelines in Production

Responsible AI: Fairness Measurement + Bias Mitigation

Generative AI: Using Large Language Models Responsibly

Generative AI + MLOps: Applications in Production

Generative AI 101: GenAI on Google Cloud

Responsible AI: The Role of Data and Model Cards

Driving Analytics Adoption Q+A: Your Questions Answered

Vertex AI Assessment: Choosing MLOps Tooling

Datatonic acquires Montreal Analytics to accelerate Global Expansion 

Responsible AI 101: What You Need to Know

Configuring Cloud Build to use Static External IP Addresses

Data Mesh on Google Cloud

Vertex AI Tips + Tricks: Data Validation in Vertex Pipelines using Great Expectations

MLOps in 2023

Data Mesh: Your Questions Answered

How the Modern Data Stack Is Reshaping Geospatial Data Analysis

Adding Near-Complete Autonomy to dbt Continuous Deployment Using “Slim Backfills”

Reinforcement Learning: How to Train an RL Agent from Scratch

Reinforcement Learning: Bringing Use Cases to Life

Computer Vision: Generative Models and Conditional Image Synthesis

Vertex AI Tips and Tricks: Improving Debugging in Vertex AI Batch Prediction Jobs

Computer Vision: Deploying Image Segmentation Models on Vertex AI

Predicting and Reducing Energy Consumption of Machine Learning Models

Greentonic: Climate Technology and Building a Sustainable Future

Vertex AI Tips and Tricks: Scheduling Vertex Pipelines Easily with Terraform and Cloud Scheduler

Vertex AI Tips and Tricks: Setting Up Alerts for Vertex Pipelines with Google Cloud Monitoring

Authenticating a Service Identity into Google Cloud with Workload Identity Federation

Computer Vision: Object Detection and No-Code AI with AutoML

Computer Vision: Emerging Trends and Google Cloud Technology

Computer Vision: Insights from Datatonic’s Experts

Deploying Powerful Machine Learning Models on Google Cloud

Datatonic Wins Google Cloud Specialization Partner of the Year Award for Machine Learning

Natural Language Processing: Text Summarisation for Long, Domain-Specific Texts

Through the Looker Glass – Part 2: Creating User-Friendly Looker Dashboards with Information Modals

Datatonic Announces Open-Source ‘MLOps Turbo Templates’ for Vertex AI

Through the Looker Glass – Part 1: 5 Steps to Creating Beautiful Looker Dashboards

Machine Learning for Marketing Leaders in 2022

Running dbt on Google Cloud’s Vertex AI Pipelines

Datatonic and DoiT form Strategic Partnership on Google Cloud

Ad Spend Optimisaton with Machine Learning: Your Questions Answered!

dbt, BigQuery and Looker: Your Modern BI Tech Stack

Four Ways Google Cloud Can Solve Your Security Challenges

The MLOps Tools Guide for GCP

What is Propensity Scoring and Why Should You be Using it?

Datatonic Open Sources ‘Data Orchestration Platform’

TonicTalk with Sky: Your Questions Answered!

Drilling into the Details: Multiple Drill-downs in Looker

MLOps Tools Part 5: BigQuery + Memorystore vs. FEAST for Feature Store

MLOps Tools Part 4: Cloud Monitoring vs. Grafana for Monitoring ML Systems

MLOps Tools Part 3: Cloud Functions vs. Cloud Run for Model Serving

MLOps Tools Part 2: Kubeflow Pipelines vs. Cloud Composer for Orchestration

MLOps Tools Part 1: TensorFlow Transform vs. BigQuery for Data Transformation

Bias and Fairness Part 2: Measuring Fairness in Machine Learning

Careers

<h2>Work with us</h2>
<p>We’re looking for talented individuals who want to make an impact.</p>


<h2><span class="alt">Start your cloud data</span><br />
<span style="color: #ffffff;">+ AI journey today</span></h2>
<p><span style="font-weight: 400;">Datatonic has a wealth of experience in data + AI. Have a project in mind or want to discuss your current challenges?</span></p>


Slash Invoice Processing Costs with BigQuery, DocAI, and Generative AI

Revolutionizing Retail: Ads + AI

GenAI: From PoC to Production with LangChain

Driving Analytics Adoption with Admiral Insurance

Scoring Big with a Unified Data Platform

Pioneering GenOps: Vodafone’s Cutting-Edge Platform on Google Cloud

Creating Magical Gaming Experiences with Generative AI

Marketing to Millions with ASOS

Planning Perfect Holidays Faster with Generative AI

Services

<p><span style="font-weight: 400;">Solve your most complex business challenges fast, </span><span style="font-weight: 400;">with the leading cloud data + AI consultancy.</span></p>


View all

<h2 style="text-align: left;">Our work</h2>
<p style="text-align: left;">Explore how our clients have solved their data + AI challenges.</p>


Homepage

Generative AI

Agentspace

Retail Assistant

Gameplay Assistant

Fan Engagement

Media Search + Discovery

Creative Assistant

Cloud Data Migration

Managed Services

Marketing Analytics

Looker

Retail

Telecommunications

Gaming

Media

Financial Services

Events

Whitepapers

Insights

Gain a competitive advantage with AI

Our work

Scoring Big with a Unified Data Platform

Pioneering GenOps: Vodafone’s Cutting-Edge Platform on Google Cloud

Creating Magical Gaming Experiences with Generative AI

Marketing to Millions with ASOS

Planning Perfect Holidays Faster with Generative AI

Latest on-demand videos

Slash Invoice Processing Costs with BigQuery, DocAI, and Generative AI

Revolutionizing Retail: Ads + AI

GenAI: From PoC to Production with LangChain

Driving Analytics Adoption with Admiral Insurance

Our featured services

Generative AI

Marketing Analytics

Cloud Data Migration

Get started today.

Latest from The hub

Datatonic Wins Google Cloud Partner of the Year Award for Data + Analytics in EMEA

Revamping Retail: How Agentspace is Changing the Industry

Datatonic’s Five Generative AI Agents Fast-track AI-Driven Value

Configuring Looker for Performance and Scalability

Work with us

Start your cloud data + AI journey today

Start your cloud data
+ AI journey today