Engage your customers.
Say goodbye to endless scrolling trying to decide what to watch. With Generative AI, users can discover new tailored content in seconds.
In such a competitive industry, offering tailored content that resonates with audiences enables streaming platforms to carve out space amidst the giants of the streaming industry. Reduce churn and engage your customers using GenAI-powered search and discovery.
Of streaming service subscribers plan to cancel at least one subscription in the next 12 months
Of these plan to cancel due to not finding the right content
The average number of streaming service subscriptions in the US, showing a desire for varied content
The value of the video streaming industry
Say goodbye to endless scrolling trying to decide what to watch. With Generative AI, users can discover new tailored content in seconds.
Conversational Media Discovery: Allow users to express their viewing preferences in natural language, describing details such as mood and atmosphere, for highly accurate recommendations.
Hyper-Detailed Recommendations: Leverage extensive metadata on actors, directors, time periods, moods, atmospheres, and locations to provide nuanced suggestions that meet exact user criteria.
Interactive Trivia and Information: Answer user queries about movies, TV shows, actors, and more, providing rich trivia and platform-related information to enhance the viewing experience.
Dynamic User Profiling: Create and continuously update detailed user profiles based on viewing habits, preferences, and chatbot interaction feedback, ensuring personalized and evolving recommendations.
Real-Time Re-Ranking: Instantly adjust and re-rank recommendations based on real-time interactions and newly gathered user data, keeping suggestions fresh and relevant.
Mood and Context-Based Suggestions: Offer content tailored to the user’s current mood and context, such as recommending a light-hearted comedy after a stressful day or an intense thriller for a night in.
Avoiding Repetition and Bias: Ensure a diverse range of recommendations by avoiding repetition and minimizing bias towards mainstream or over-recommended content.
Deep Customization and Personalization: Allow users to fine-tune their preferences and provide feedback on recommendations to continuously refine and improve the suggestion algorithm.
Contextual Understanding and Adaptation: Understand complex user queries involving multiple factors (e.g., “a funny 90s sci-fi movie with a strong female lead”) and adapt recommendations accordingly.
Improved user satisfaction with faster search times and more value for users, improving the overall search experience
Reduced churn with better user experiences and a new USP compared to other search providers
Reduced costs associated with churn, such as lower revenues, temporary discounts and increased advertising spending
Reduction in time spent choosing something to watch
Reduction in user churn
Reduction in costs associated with churn, such as advertising and temporary discounts
We’ve developed a range of packages to help you make progress on your Generative AI journey, no matter where your business currently is. Datatonic’s Personalization Agent enables you to rapidly build a custom solution to start seeing real results fast.
Develop your GenAI roadmap by looking into what your business needs the most and how this could be solved with potential Generative AI use cases.
Assess if your GenAI use case is ready for production across reliability, scalability + security best practices.
Prove the value of your concept within a reduced scope, gather requirements and create a production roadmap.
Productionize your GenAI solution using architecture, security and CI/CD best practices.
Drive adoption through production support encompassing model lifecycle management, monitoring and improvement.
Datatonic has several Generative AI solutions, ranging from workshops to explore the possibilities with GenAI on Google Cloud, to a full custom Generative AI model implementation, and managed GenOps platform.