Data-Driven Creativity: Connecting Insights to Impact
Watch
on-demand
Discover how leading businesses are getting ahead with Creative Transformation, the strategic fusion of human creativity + GenMedia.
Speakers
Ant Hill
Principal Consultant, GenMedia + MarTech
Google Cloud
Charlotte Plastow
Product Marketing Manager
Datatonic
Mandie Quartly
AI + ML Customer Engineer Specialist
Google Cloud
Disha Panchal
Head of Cloud Architecture
Datatonic
In Part 2 of our series on Creative Transformation, we shift from the “what” to the “how.” Moving beyond the high-level concepts of GenMedia, our panel explores the bridge between raw data and creative output. How do you ensure AI-generated content actually resonates with your audience?
The answer lies in Data-Driven Creativity. We discuss how to use performance insights, audience signals, and Google Cloud technology to move from random acts of AI to a repeatable, high-impact creative engine.
