How Hedvig Created Member Lifetime Value and Left the Old CLV Mindset Behind
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Watch on-demand
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on-demand
Discover how marketing analytics can shift your mindset to a member-centric approach—transforming customer insights into better experiences.
Speakers
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Simon Skogman
Acquisition & Monetization Lead
Hedvig
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Antonio Nieto García
Senior Data Scientist
Datatonic
Hear from Hedvig, the innovative insurance company, and Datatonic to discover how marketing analytics can shift your mindset to a member-centric approach—transforming customer insights into better services, experiences, and prices.
You’ll learn:
- How Hedvig came up with the MLV concept
- How Datatonic developed the technical strategy powering Hedvig’s transformation
- How you can create more value for your customers with Marketing Analytics
Watch on-demand
Watch on-demand