How Hedvig Created Member Lifetime Value and Left the Old CLV Mindset Behind

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on-demand

Discover how marketing analytics can shift your mindset to a member-centric approach—transforming customer insights into better experiences.

Speakers

Simon Skogman
Acquisition & Monetization Lead
Hedvig
Antonio Nieto García
Senior Data Scientist
Datatonic

Hear from Hedvig, the innovative insurance company, and Datatonic to discover how marketing analytics can shift your mindset to a member-centric approach—transforming customer insights into better services, experiences, and prices.

You’ll learn:

  • How Hedvig came up with the MLV concept
  • How Datatonic developed the technical strategy powering Hedvig’s transformation
  • How you can create more value for your customers with Marketing Analytics
Watch on-demand
Watch on-demand