With an economic turndown over the past year, and Google’s imminent plans to phase out 3rd party cookies, retailers and marketers are looking to adapt their data strategies. Watch our webinar to find out how retailers can embrace data + AI innovation to thrive in 2024.

Drawing on a real customer success story with ASOS, experts from Google Cloud, Google Ads and Datatonic discuss:

• How your business can make better marketing decisions with the use of analytics, gaining data insights in real time
• How ASOS is empowering marketers with a Centralised Marketing Dataset using BigQuery and Looker
• How Generative AI can help retailers innovate & personalise communication, with PII guardrails in place