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Generative AI is enabling businesses to provide innovative new customer experiences, eliminate repetitive manual tasks, and accelerate time-to-insights for data-driven businesses.
In this online lecture, Datatonic’s Machine Learning Engineering Lead, Felix Schaumann shows you how to find the right Generative AI use case for your business, and walks you through how you can easily get started today with Snowflake’s <a href="https://www.snowflake.com/en/data-cloud/snowpark/" target="_blank" rel="noopener">Snowpark</a>. 
<iframe loading="lazy" title="Unlocking Generative AI Use Cases with Snowpark" width="500" height="281" src="https://www.youtube.com/embed/Cf2FSMGuf7o?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>
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Looking to get started with <a href="https://datatonic.com/services/generative-ai/" target="_blank" rel="noopener">Generative AI</a> but need help finding where to start? Request a free two-hour <a href="https://datatonic.com/solutions/generative-ai/art-of-the-possible/" target="_blank" rel="noopener">Art of the Possible workshop</a> to explore how GenAI can transform customer experiences, unlock new revenue streams, and increase efficiency.

<h1>Download 
the guide</h1>
A guide by data leaders, for data leaders, looking to turn Data Mesh principles into practice on Google Cloud.

Unlocking Generative AI Use Case with Snowpark

London, 27th February 2025 &#8211; Datatonic, a leading cloud data and AI consultancy, is delighted to announce that we have been selected as a launch partner for Google Agentspace, the tool that will revolutionize Enterprise search for all businesses.
With experience delivering over 100 Generative AI projects on Google Cloud, Datatonic will be applying its extensive AI knowledge to implementing Agentspace and building custom agents for customers. Previous GenAI projects include:
<ul>
<li style="font-weight: 400;" aria-level="1">Developing an invoice processing tool to reduce invoice processing costs by 70% for <a href="https://datatonic.com/case-studies/slashing-invoice-processing-costs-bigquery-docai-genai/">Liberty Global</a>.</li>
<li style="font-weight: 400;" aria-level="1">Building an innovative GenOps platform for <a href="https://datatonic.com/case-studies/genops-vodafone-google-cloud/">Vodafone</a> that will support the delivery of 600+ AI and GenAI use cases.</li>
<li style="font-weight: 400;" aria-level="1">Collaborating with <a href="https://datatonic.com/case-studies/cineverse-generative-ai/">Cineverse</a> to reduce content search and discovery times by 90% with an AI assistant.</li>
</ul>
&nbsp;
Agentspace is transforming GenAI hype into the ultimate employee productivity platform; Agentspace tackles challenges that nearly all enterprises are facing, by offering:
<ul>
<li style="font-weight: 400;" aria-level="1">Streamlined workflows across a range of connectors.</li>
<li style="font-weight: 400;" aria-level="1">Enterprise-grade security, privacy, and compliance.</li>
<li style="font-weight: 400;" aria-level="1">Multi-modal features through integration with Gemini, NotebookLM, Imagen and Veo.</li>
<li style="font-weight: 400;" aria-level="1">A single unified Google-quality search experience across all enterprise data.</li>
</ul>
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To learn more about Agentspace, visit <a href="https://datatonic.com/services/generative-ai/agentspace/">our website</a>, and request a one-hour <a href="https://datatonic.com/services/generative-ai/agentspace-discovery/">Agentspace Use Case Discovery</a> session. 
&nbsp;
About Datatonic
Datatonic, 9 X Google Cloud Partner of the Year, is the leading cloud data and AI consultancy for industry-leading organizations, delivering tangible business impact at the cutting edge of Google Cloud.
As leaders in Generative AI, Datatonic provides high-impact, ROI-driven solutions that enhance decision-making, optimize operations, and revolutionize customer experiences. Our expertise extends beyond AI, offering comprehensive cloud data migration and marketing analytics solutions, training and managed services that empower businesses to unlock the full potential of their data.
For more information, visit <a href="https://datatonic.com/">https://datatonic.com/</a>.

Datatonic Selected as Launch Partner for Google Agentspace to Revolutionize Internal Productivity with AI Agents

Author: Dino Chioda, Global Head of Analytics
Business Intelligence (BI) tools like Looker help businesses shape raw data into actionable insights, empowering employees to make data-driven decisions. With such tools, we can build beautiful dashboards, explore data with ease, and finally feel like we&#8217;re harnessing the true potential of our data. 
But is creating a report truly the goal, or is there some greater value that can be generated from your efforts? Too often, the journey ends at the dashboard, leaving a gap between understanding and action. Defining data workflows that extend beyond your BI tool could be the next frontier of value creation.
While a report reveals the &#8220;what&#8221; and perhaps even the &#8220;why,&#8221; it rarely dictates the &#8220;how&#8221; or the &#8220;next steps.&#8221; True data-driven organizations bridge this gap by integrating their BI tools into broader workflows that automate actions and drive tangible outcomes.
<h3>Defining data-driven workflows is essential</h3>
They drive action: A dashboard showing a dip in sales is valuable, but a workflow that automatically alerts the sales team and triggers a targeted marketing campaign is transformative. Extending your workflow allows you to move seamlessly from insight to action, closing the loop and maximizing the impact of your data. 
For example, If a customer abandons their online shopping cart, Looker can trigger an action to send a special discount or offer to the customer who abandoned their online shopping cart, encouraging them to complete the purchase.
They improve efficiency: Manual processes are slow, error-prone, and don&#8217;t scale. By integrating your BI tool with other systems, you can automate repetitive tasks, freeing up your team to focus on strategic initiatives. Imagine automatically generating reports, updating CRM systems, or even triggering product recommendations based on real-time data. 
For example, a Looker dashboard might identify high-potential leads based on website activity, demographics, or product engagement. An action could automatically push these leads to a CRM (like Salesforce or HubSpot) and assign them to specific sales reps based on territory or expertise. This automates lead qualification and distribution, improving sales efficiency.
They foster collaboration: Workflows that extend beyond the BI tool ensure the right information reaches the right people at the right time. This could involve automatically sharing dashboards with relevant stakeholders, assigning tasks based on data triggers, or even integrating with project management tools. For example, data triggers in Looker could automatically create tasks in project management tools (like Jira or Asana) for specific teams to address.
They speed up response time: In today&#8217;s fast-paced world, reacting to data in real-time is crucial. Data-driven workflows enable businesses to set up alerts and triggers based on specific data points, allowing users to respond to changes in the market, customer behaviour, or operational performance with agility. 
For example, Looker can analyze sensor data from equipment to predict potential failures. An action could automatically schedule maintenance or alert technicians before a breakdown occurs, minimizing downtime.
They leverage governed data: By defining clear workflows, you can improve data governance and ensure data consistency across your organization. This includes defining clear roles and responsibilities, automating data validation processes, and ensuring compliance with relevant regulations.
<h3>Best practices for implementing data-driven workflows</h3>
Implementing impactful data-driven workflows isn’t rocket science but there are a few moving pieces to consider:
<ol>
<li style="font-weight: 400;" aria-level="1">Focus on Concrete Use Cases: Start by identifying specific business challenges that can be addressed by extending your data workflows. Focus on areas where automation and real-time responsiveness can make the biggest impact. And don’t forget to define the right KPIs to measure impact and success.</li>
<li style="font-weight: 400;" aria-level="1">Integrate with Other Systems: Connect your BI tool with other relevant systems, such as your CRM, marketing automation platform, project management tools, and even your operational systems.</li>
<li style="font-weight: 400;" aria-level="1">Leverage APIs and Webhooks: Most of these integrations rely on APIs (Application Programming Interfaces) or webhooks provided by the upstream systems. The ability of a BI tool like Looker to connect to these APIs is crucial.</li>
<li style="font-weight: 400;" aria-level="1">Define Clear Triggers and Actions: Establish clear triggers based on specific data points and define the corresponding actions that should be taken.</li>
<li style="font-weight: 400;" aria-level="1">Monitor and Optimize: Implement robust error handling to ensure that actions are executed reliably and that any errors are logged and addressed. Continuously monitor your workflows to ensure they are performing as expected and make adjustments as needed.</li>
</ol>
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<h3>Conclusion</h3>
Beyond the pretty dashboards and insightful reports, lies the true power of data: the ability to drive action. By extending your data workflows beyond your BI tool, you can unlock this potential and transform your organization into a truly data-driven powerhouse.
Want to learn more? <a href="https://datatonic.com/events/looker-genai-webinar/" target="_blank" rel="noopener">Watch our recent webinar</a> where we discuss the value of combining Looker + GenAI. 
As an award-winning Google Partner with extensive experience with Looker, Datatonic can help your organization define and implement secure, effective data-driven workflows. <a href="https://datatonic.com/contact/?utm_source=website&amp;utm_medium=organic&amp;utm_campaign=LookerBlog_202502&amp;utm_term=" target="_blank" rel="noopener">Get in touch</a> to start your next project.

Beyond the Dashboard: Drive Action through BI

<a href="https://www.linkedin.com/feed/update/urn:li:activity:7292566692935647232" target="_blank" rel="noopener">Our recent podcast</a> discussed the impact of DeepSeek, a startup that has quickly made waves in the AI industry with its innovative models. With just over two hundred employees, DeepSeek has introduced models that are not only high-performing but also significantly more cost-effective than many existing alternatives. Let&#8217;s dive into the details of their breakthrough and what it means for the future of AI.
<h3>DeepSeek&#8217;s Groundbreaking Models</h3>
Over the last two months, DeepSeek has released two significant models:
<ul>
<li style="font-weight: 400;" aria-level="1">V3: This chat model is notable for its significantly lower training costs. DeepSeek reported it cost around $5 million to train, which is substantially less than what other AI labs have reported (<a href="https://www.techradar.com/pro/openai-spent-usd80m-to-usd100m-training-gpt-4-chinese-firm-claims-it-trained-its-rival-ai-model-for-usd3-million-using-just-2-000-gpus" target="_blank" rel="noopener">$80m-100m for OpenAI</a>). While this figure excludes auxiliary costs like hardware, data labeling, and human capital, the training is still likely much cheaper than other models.</li>
<li style="font-weight: 400;" aria-level="1">R1: This is an open-weights reasoning model that was fine-tuned from V3 using mainly reinforcement learning, similar to OpenAI&#8217;s models, and it stands out as a cost and performance-competitive open-source reasoning model. </li>
</ul>
&nbsp;
<h3>Lower Costs, Higher Competition</h3>
The reduction in cost of training and running an AI model of this performance that is open-weights is a key factor in DeepSeek&#8217;s disruption. One million output tokens using DeepSeek R1 on Together AI costs ~$6 (and only $0.55 on Deepseek’s own API currently), compared to ~$60 for OpenAI’s o1, demonstrating a significant cost reduction for inference. This cost efficiency has major implications for businesses looking to implement AI:
<ul>
<li style="font-weight: 400;" aria-level="1">Reduced operational costs: Lower inference costs make it more affordable for companies to embed LLMs into their products, leading to a greater return on investment.</li>
<li style="font-weight: 400;" aria-level="1">Increased adoption: Cheaper AI models could accelerate the adoption of AI technologies across various industries.</li>
<li style="font-weight: 400;" aria-level="1">Stimulated competition: DeepSeek’s innovations are pushing down prices across the industry, with other players like Google adjusting their prices to stay competitive.</li>
</ul>
At this point it is worth noting that the trend in cost reduction has since been continued by Google’s release of the top-performing Gemini 2.0 Flash with a cost of $0.4 per one million output tokens.
<h3>Reasoning Models vs. Chatbot Models</h3>
There are also some key differences between reasoning and chatbot models.
<ul>
<li style="font-weight: 400;" aria-level="1">Chat models work by predicting the next word in a sequence and are good at tasks like grammar, syntax, world knowledge, and translation. However, they can struggle with complex problems that require multi-step solutions.</li>
<li style="font-weight: 400;" aria-level="1">Reasoning models are based on chat models, but fine-tuned to produce and evaluate intermediate steps of reasoning to reach a conclusion. They use a reinforcement learning approach to favor a good path or intermediate step.</li>
</ul>
Reasoning models, such as DeepSeek’s R1 are particularly useful when dealing with complex, multi-step approach and planning problems. They are actively used in coding and research agents. These models will thrive in industries where information is vast and complex such as law, academia, finance and medicine.
<h3>Open Source Considerations</h3>
DeepSeek&#8217;s R1 model is an open-weights model. This means the model architecture, training code, and pre-trained weights are publicly available. Lately, there has been a rise in the adoption of open-weight language models by enterprises. However, there are things to consider:
<ul>
<li style="font-weight: 400;" aria-level="1">Hosting costs: While the model weights are free, hosting it yourself can be expensive, potentially costing more than using a cloud provider’s pay-as-you-go service.</li>
<li style="font-weight: 400;" aria-level="1">Data privacy: Hosting your own model can be beneficial for data privacy, as your data doesn&#8217;t have to be sent to a third party.</li>
<li style="font-weight: 400;" aria-level="1">Security: Open-weights models might have security vulnerabilities, with some models failing cybersecurity tests. However, for some internal applications, like document classification, these vulnerabilities may not be as relevant.</li>
<li style="font-weight: 400;" aria-level="1">Interoperability: Businesses should consider interoperability and how easily models can be swapped in and out of their systems, and may want to use smaller models for specific tasks.</li>
</ul>
&nbsp;
<h3>Potential Use Cases for DeepSeek Models</h3>
With this in mind, there are various potential use cases for DeepSeek models:
<ul>
<li style="font-weight: 400;" aria-level="1">Automation and efficiency: DeepSeek’s cost-effective models can significantly reduce the cost of high-throughput, inference-serving use cases.</li>
<li style="font-weight: 400;" aria-level="1">Personalization: As chatbots become more common, these models can power user-facing applications at competitive prices.</li>
<li style="font-weight: 400;" aria-level="1">Agentic systems: Reasoning models are well-suited for building agentic systems where complex decisions are required.</li>
<li style="font-weight: 400;" aria-level="1">Research and productivity: Reasoning models can assist in research and boost internal productivity.</li>
<li style="font-weight: 400;" aria-level="1">Marketing: Reasoning models can help create effective marketing campaigns by analyzing large amounts of data and past performance.</li>
</ul>
&nbsp;
<h3>Risks + Comparisons to other models</h3>
DeepSeek&#8217;s models offer significant advantages in terms of cost and performance, but there are potential risks and downsides to consider, particularly when compared to more established models like Google Cloud&#8217;s. 
While DeepSeek offers open-weights models, the company is based in China, which raises data privacy concerns for some users, especially when using the DeepSeek API, as data may be subject to Chinese government directives. Many users have found questions or topics that DeepSeek refuses to discuss. This is not a risk with Google&#8217;s models. 
Furthermore, with such low costs, DeepSeek might not have put as much effort into security as it has into performance. Although DeepSeek&#8217;s models are performant, the potential trade-off in security is something businesses should carefully consider, especially if the use case involves sensitive data or public-facing applications.
<h3>Conclusion</h3>
DeepSeek&#8217;s advancements in AI model development have significantly disrupted the GenAI market. Their open-weights reasoning model and lower training costs have made advanced AI more accessible and affordable for businesses. 
While questions surrounding open-weights models, hosting, and security still need to be addressed, the potential for innovation and wider adoption is undeniable. As the industry continues to evolve, DeepSeek&#8217;s impact will likely encourage further advancements and lower prices, making AI tools more accessible to everyone.
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DeepSeek’s Disruptive Entrance into the GenAI Market

With experience of training 10,000+ learners in 2024 for clients such as <a href="https://datatonic.com/case-studies/training-telia-upskilling-in-ai/">Telia</a> and Vodafone, Datatonic is upskilling leading businesses to prepare for what’s next in data + AI. These courses will join Datatonic’s existing offerings, which include Google Cloud fundamentals, GenAI, and Looker training.
FinOps, or financial operations, is a discipline that helps organizations understand and manage their cloud costs. By understanding how cloud resources are used and how they are billed, organizations can make informed decisions about how to optimize their cloud spending.
Following experience delivering large-scale FinOps platforms to save millions annually for global businesses, Datatonic’s FinOps courses, Getting Started with FinOps and Technical Foundations of FinOps on Google Cloud, are designed to help organizations of all sizes implement and manage a successful FinOps program. The courses cover a wide range of topics, enabling learners to:
<ul>
<li style="font-weight: 400;" aria-level="1">Understand the core principles of FinOps and how it bridges the gap between technology and finance in the cloud.</li>
<li style="font-weight: 400;" aria-level="1">Explore proven techniques to identify cost inefficiencies and optimize resource utilization.</li>
<li style="font-weight: 400;" aria-level="1">Utilize advanced monitoring tools and data-driven insights to track spending patterns, forecast costs, and make informed decisions.</li>
</ul>
&nbsp;
“We are excited to add FinOps courses to our training roster,” said Natasha Jones, Academy Lead. “FinOps is an essential discipline for any organization that wants to get the most out of their cloud investment. These courses will help organizations understand and manage their cloud costs, and make informed decisions about how to optimize their cloud spending.”
In addition to FinOps training, Datatonic continues to offer a comprehensive suite of courses designed to upskill individuals and organizations on the power of data and AI within Google Cloud. 
Datatonic’s FinOps courses are available online and in-person. For more information, please <a href="http://datatonic.com/contact">contact us</a>.

London, 30th January 2025 – Datatonic today announced the addition of FinOps courses to its training offering.

Datatonic Expands Training Offering for 2025 with FinOps Courses

Generative AI has accelerated adoption and transformation of AI across all areas of business, including customer service, revenue generation, back office, marketing, supply chain enhancements and more, generating <a href="https://www.mckinsey.com/~/media/mckinsey/mckinsey%20global%20institute/our%20research/the%20next%20big%20arenas%20of%20competition/the-next-big-arenas-of-competition_final.pdf" target="_blank" rel="noopener">up to $7.9 trillion annually</a>. Datatonic is dedicated to maintaining its position at the forefront of this technology in 2025.
In 2024, we saw many businesses transition from GenAI experimentation to GenAI transformation. 2025 is the year where businesses need to build upon this momentum in order to not be left behind. To ensure success, we have identified three areas of focus for 2025 that leading businesses need to tackle head-on: 
&nbsp;
<ol>
<li> Creating tangible value with GenAI agents and GenOps platforms</li>
</ol>
Generative AI Agents are revolutionizing the way businesses operate, simplifying operations, improving customer experiences, accelerating content creation, and more. We will continue to invest in this area and develop new and innovative ways to use Generative AI to help our customers, building upon work with <a href="https://datatonic.com/case-studies/hotelplan-generative-ai/" target="_blank" rel="noopener">Hotelplan</a>, <a href="https://datatonic.com/case-studies/cineverse-generative-ai/" target="_blank" rel="noopener">Cineverse</a>, and <a href="https://datatonic.com/case-studies/generative-ai-wizards-of-the-coast/" target="_blank" rel="noopener">Wizards of the Coast</a>. Additionally, in 2025, we will enable businesses to deploy use cases rapidly with GenOps platforms, following on from our successful collaboration building a platform to deploy 600+ use cases with Vodafone.
&nbsp;
<ol start="2">
<li> Enabling data-driven decision-making with analytics</li>
</ol>
Data-driven decision-making with analytics is essential, as it empowers businesses to transform raw data into actionable insights and make informed decisions that drive success. Datatonic will continue to assist leading businesses with Looker and analytics, alongside developing innovative tools, such as our Gemini-powered Migration Accelerator. 
As a Google Cloud partner with over 300+ Looker deployments, we will provide businesses with the expertise and support they need to get the most out of Looker, including Looker implementation and customization, enhancing Looker with Gemini, and ongoing support and maintenance with training and Managed Services.
&nbsp;
<ol start="3">
<li> Empowering people with new technology and ways of working</li>
</ol>
With rapid advances in technology, it can be easy for large businesses to fall behind and lose their competitive edge. <a href="https://datatonic.com/insights/datatonic-run-managed-services-announcement/" target="_blank" rel="noopener">Datatonic Run</a>, our Managed Services offering, was launched in October 2024, and is already empowering many client teams to increase impact and ROI via seamless support. 
We are excited to continue to provide this service, alongside training via Datatonic Academy, to our customers in 2025. Together, these offerings allow businesses to follow an Advise, Build, Train, Run approach to high-impact data and AI use cases, enabling them to easily keep up with the rapid developments in cloud technologies, and the skills required to leverage them successfully.
&nbsp;
&#8220;We are excited to enter 2025 with a clear focus on where businesses can use technology to gain the most value. This year is all about taking Generative AI use cases to the next level and really seeing the impact of them. These areas of focus will help our customers to achieve their business goals and we look forward to working with them, as well as Google Cloud, in the year ahead.&#8221; &#8211; Louis Decuypere, CEO, Datatonic.
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<div class="content single-post__content">
Want to learn more? <a href="https://datatonic.com/contact/" target="_blank" rel="noopener">Contact us today</a> to discover how Datatonic can help you continuously derive value from your data and AI solutions, ensuring a return on investment with every step.
</div>

Datatonic Kicks Off 2025 with Focus on Generative AI + GenOps, Data-Driven Decision-Making, and Empowering Employees

By earning this partner specialization, Datatonic has proven its expertise and success in providing training to enable Generative AI solutions for customers using Google Cloud technology. Datatonic has earned this specialization by demonstrating the successful delivery of specialized Gen AI learning pathways to industry-leading businesses, including: 
<ul>
<li style="font-weight: 400;" aria-level="1"><a href="https://datatonic.com/case-studies/training-telia-upskilling-in-ai/" target="_blank" rel="noopener">Telia</a>: Delivering data + AI upskilling and enablement events for both technical and non-technical audiences, upskilling over 50% (450+) of employees.</li>
<li style="font-weight: 400;" aria-level="1">Leading luxury brands: Enabling non-technical audiences with foundational Gen AI knowledge and upskilling on prompt engineering to drive adoption of internal chatbots.</li>
<li style="font-weight: 400;" aria-level="1">Global telecommunications companies: Tailored use-case specific Gen AI training including product specific architecture deep dives, demos and exercises to enable learners with real-world application experience.</li>
</ul>
Our <a href="https://cms.datatonic.com/app/uploads/2024/10/Datatonic-Academy-Specialization-Training-Pathway.png">Generative AI Training Pathway</a> offers a comprehensive overview of Generative AI on Google Cloud, empowering you with the skills you need to build powerful GenAI use cases across your business. 
<img loading="lazy" decoding="async" class="wp-image-24428 alignleft" src="https://cms.datatonic.com/app/uploads/2024/11/Training-outline-300x300.png" alt="" width="144" height="144" srcset="https://cms.datatonic.com/app/uploads/2024/11/Training-outline-300x300.png 300w, https://cms.datatonic.com/app/uploads/2024/11/Training-outline-150x150.png 150w, https://cms.datatonic.com/app/uploads/2024/11/Training-outline.png 726w" sizes="auto, (max-width: 144px) 100vw, 144px" />
“The companies that thrive in the AI era will be those that empower their teams with the skills to harness its potential. From enabling non-technical audiences with foundational knowledge to upskilling technical teams to drive the adoption of Gen AI, we’ve seen a massive impact on our clients using training to kick-start their Generative AI journeys. We are proud of our collaboration with Google Cloud and are delighted to have achieved the Generative AI &#8211; Training Specialization.” &#8211; Natasha Jones, Academy Lead
Our world class Datatonic Academy trainers deliver instructor-led courses across all areas of data + AI on Google Cloud, including Looker, data analytics, Machine Learning on the Vertex AI platform, and Generative AI. We look forward to helping clients adopt Google Cloud tools and technologies and drive business value. 
<a href="https://datatonic.com/contact/?utm_source=linkedin&amp;utm_medium=organic&amp;utm_campaign=Announcement_TrainingSpec_202411&amp;utm_term=" target="_blank" rel="noopener">Get in touch</a> to find out more about how our Academy can enable your teams on Google Cloud.

London, 5th November 2024 — Datatonic today announced that it has achieved the Generative AI &#8211; Training Partner Specialization in Google Cloud Partner Advantage.

Datatonic Achieves the Google Cloud Generative AI – Training Partner Specialization

17 OCT 2024 LONDON, MONTREAL AND WORLDWIDE &#8211; <a href="https://datatonic.com/" target="_blank" rel="noopener">Datatonic,</a> Google Cloud’s 9x Partner of the Year, today announced David Kress as its new global Chief Revenue Officer, responsible for hyper-growth across its operations which currently span the UK, Europe and North America.
Multi-award-winning Datatonic has been recognized by hyperscaler, Google, as Partner of the Year on nine separate occasions, and customers include telco giants like <a href="https://datatonic.com/case-studies/ai-booster-vodafone-supercharging-ai-ml-at-scale/" target="_blank" rel="noopener">Vodafone</a>, major online retailers, such as <a href="https://datatonic.com/case-studies/marketing-analytics-asos/" target="_blank" rel="noopener">ASOS</a> and industry leaders in gaming, media and entertainment. Kress joins from Microsoft partner, Advania UK, where he led GTM strategy, sales and marketing across the group. Prior to that, he was part of the highly successful Cloudreach executive team that was acquired by Atos.
Datatonic’s services are at the leading edge of modern digital infrastructure, blending strategy and deep technical expertise to speed innovation where talent is scarce and deadlines short. A key differentiator is the team&#8217;s experience in achieving tangible value with real-world GenAI applications, such as reducing invoice processing costs by 70% for <a href="https://datatonic.com/events/invoice-processing-bigquery-generative-ai-liberty-shared-services/" target="_blank" rel="noopener">Liberty Global</a>, and reducing customer churn by 15% for <a href="https://datatonic.com/events/cineverse-webinar/" target="_blank" rel="noopener">Cineverse</a> &#8211; with a suite of <a href="https://datatonic.com/insights/generative-ai-agents/" target="_blank" rel="noopener">five generative AI agents</a> that allow customers to catapult productivity with proven best practices. 
Datatonic’s CEO, Louis Decuypere: “The journey we have been on has been exhilarating to date and we have earned every one of our nine Google Partner awards. To achieve our mission, we need to attract the best of the best. David’s track record and vision for the future is just that. I look forward to making even bigger strides as leaders in this market.”
The Datatonic team is growing to meet the global demand for strategic technical partners. Its proven AI skills address a wide range of business issues and growth is outpacing the demand for all other professional and technical service markets.
Commenting on his appointment, Kress noted &#8220;This was an irresistible opportunity. Google has assembled an impressive portfolio of solutions under Vertex AI, Gemini and the Google Marketing Platform, which are delivering real and measurable customer value. The partner ecosystem remains fragmented and lacking in substantial experience with AI. Datatonic is the exception and this team is on a trajectory to dominate the market.” 
&nbsp;
About Datatonic
Datatonic, 9 X Google Cloud Partner of the Year, is the leading cloud data and AI consultancy for the industry-leading organizations, delivering tangible business impact at the cutting edge of Google Cloud.
As leaders in Generative AI, Datatonic provides high-impact, ROI-driven solutions that enhance decision-making, optimize operations, and revolutionize customer experiences. Our expertise extends beyond AI, offering comprehensive cloud data migration and marketing analytics solutions, training and managed services that empower businesses to unlock the full potential of their data.
For more information, visit <a href="https://datatonic.com/">https://datatonic.com</a>

New role underlines Google Cloud’s 9x Partner of the Year global growth ambitions

Datatonic Appoints CSP Partnering Veteran, David Kress, as Chief Revenue Officer

8 OCT 2024 LONDON, MONTREAL AND WORLDWIDE &#8211; <a href="https://datatonic.com/" target="_blank" rel="noopener">Datatonic,</a> a 9x Google Cloud Partner of the Year award-winning data + AI consultancy, has launched Datatonic Run, its new managed services capability. 
We’re redefining managed services with our unique approach that is focused on delivering continuous high impact and high value; designed to empower customers to operate and improve their data + AI solutions effectively. 
Expanding on the value delivered through Datatonic’s consulting services, Datatonic Run de-risks and accelerates customer adoption of data and AI solutions, by embedding post-production support directly into a customer’s data strategy.
Our aim is to unlock the full power of your data and AI investments, ensuring your platforms operate efficiently, remain secure and compliant, and support the innovation that drives business success. 
“We’ve been building robust and scalable data platforms for our clients for the past decade, and often see these platforms under utilized due to the capacity of teams to drive business cases, as opposed to managing the systems. Datatonic Run frees up the time required to keep systems running, secure and optimized, allowing clients to innovate quickly and develop transformative data + AI use cases that deliver tangible value to their businesses,” says Louis Decuypere, CEO of Datatonic.
<img loading="lazy" decoding="async" class="alignnone wp-image-24313" src="https://cms.datatonic.com/app/uploads/2024/10/Datatonic-Run-Graphic-300x187.png" alt="" width="800" height="499" srcset="https://cms.datatonic.com/app/uploads/2024/10/Datatonic-Run-Graphic-300x187.png 300w, https://cms.datatonic.com/app/uploads/2024/10/Datatonic-Run-Graphic-1024x640.png 1024w, https://cms.datatonic.com/app/uploads/2024/10/Datatonic-Run-Graphic-768x480.png 768w, https://cms.datatonic.com/app/uploads/2024/10/Datatonic-Run-Graphic-1536x960.png 1536w, https://cms.datatonic.com/app/uploads/2024/10/Datatonic-Run-Graphic-2048x1279.png 2048w" sizes="auto, (max-width: 800px) 100vw, 800px" />
What Makes Datatonic Run Different?
Engineering Excellence: Our team of highly experienced AI, ML, and Data engineers bring a deep understanding of data management best practices. We leverage cutting-edge technologies and methodologies to deliver robust, scalable, and efficient solutions.
Tailored to Your Use Cases: Every business is unique, and so are its data needs. Whether you want to securely deploy Generative AI models, build a Marketing Analytics platform, or implement predictive analytics, Datatonic Run offers tailored solutions that support your specific use cases.
Modernization on Demand: As your business evolves, so do your data requirements. Datatonic Run has been designed to scale with your needs, providing support and guidance at every stage of your maturity, from initial data governance to advanced Generative AI agents. 
Driving Adoption: Successful data initiatives require investment in ensuring users have adequate support for solutions, alongside technical upskilling with engineering know-how available to fine-tune solutions to their needs.
Our success is measured by the impact we deliver. For instance, we partnered with <a href="https://datatonic.com/case-studies/marketing-analytics-asos/" target="_blank" rel="noopener">ASOS to support its Marketing Analytics platform</a>, helping process over 1 billion events daily, driving data-driven decision-making at scale.
Want to learn more? <a href="https://datatonic.com/contact/" target="_blank" rel="noopener">Contact us today</a> to discover how Datatonic Run can help you continuously derive value from your data and AI solutions, ensuring a return on investment with every step.

Enabling our customers to realize their investment in data platforms through our expert engineering, best-in-class tooling, and flexible management offerings.

Introducing Datatonic Run: Managed Services Redefined for Transformative Data + AI Platforms

Providing Access to Energy with UNDP

<img loading="lazy" decoding="async" class=" wp-image-24006 alignleft" src="https://cms.datatonic.com/app/uploads/2024/08/Generative-AI-outline-300x300.png" alt="Generative AI Specialization" width="189" height="189" srcset="https://cms.datatonic.com/app/uploads/2024/08/Generative-AI-outline-300x300.png 300w, https://cms.datatonic.com/app/uploads/2024/08/Generative-AI-outline-150x150.png 150w, https://cms.datatonic.com/app/uploads/2024/08/Generative-AI-outline.png 720w" sizes="auto, (max-width: 189px) 100vw, 189px" />
London, 21st August 2024 — Datatonic today announced that it has become one of the first partners to achieve the Generative AI &#8211; Services Partner specialization in the Google Cloud Partner Advantage Program. By earning the partner specialization, Datatonic has proven its expertise and success in building powerful Generative AI solutions for customers using Google Cloud technology.
Datatonic has received this specialization following the successful implementation of high-ROI GenAI projects for industry-leading businesses, including: 
<ul>
<li style="font-weight: 400;" aria-level="1">Developing an invoice processing solution to reduce costs by 70% for <a href="https://datatonic.com/events/invoice-processing-bigquery-generative-ai-liberty-shared-services/" target="_blank" rel="noopener">Liberty Global</a>.</li>
<li style="font-weight: 400;" aria-level="1">Enabling Swiss tour operator, <a href="https://datatonic.com/case-studies/hotelplan-generative-ai/" target="_blank" rel="noopener">Hotelplan Suisse</a>’s 500+ sales staff, to provide perfect holiday recommendations in minutes instead of hours.</li>
<li style="font-weight: 400;" aria-level="1">Revamping the streaming experience by creating cineSearch, <a href="https://datatonic.com/insights/datatonic-cineverse-generative-ai-movie-recommendations-google-cloud/" target="_blank" rel="noopener">Cineverse</a>’s GenAI-powered search and discovery agent to reduce search times by 90% and customer churn by 15%.</li>
</ul>
Based on this experience, Datatonic has recently launched <a href="https://datatonic.com/insights/generative-ai-agents/" target="_blank" rel="noopener">five powerful Generative AI Agents</a> that focus on key business areas and drive value through enabling clients to enhance their customer service, personalization, content and marketing, back office operations and support employee productivity.
“We’re seeing a massive impact with Generative AI for our clients. We&#8217;re passionate about creating innovative new solutions and feel privileged that our customers choose us to support their data and AI journeys. 
Our five Generative AI Agents have simplified these journeys, enabling our clients to overcome common prioritization challenges caused by Generative AI’s versatility and rapid development and start seeing real results fast. We are proud of our deep collaboration with Google Cloud and are delighted to have been awarded the Generative AI specialization.” &#8211; Andy Harding, CTO at Datatonic
We look forward to our continued collaboration with Google Cloud, helping clients drive value from their data with our GenAI <a href="https://datatonic.com/services/generative-ai/?utm_source=linkedin&amp;utm_medium=organic&amp;utm_campaign=Announcement_MASpecialization_202307&amp;utm_term=" target="_blank" rel="noopener">Agents</a>, as well as <a href="https://datatonic.com/services/cloud-data-migration/" target="_blank" rel="noopener">cloud migrations</a>, <a href="https://datatonic.com/services/marketing-analytics/" target="_blank" rel="noopener">marketing analytics</a>, and <a href="https://datatonic.com/services/" target="_blank" rel="noopener">more</a>.
<a href="https://datatonic.com/services/generative-ai/genai-agent-request/" target="_blank" rel="noopener">Get in touch</a> to find out more about how our Five Generative AI Agents can help your business.

Datatonic Achieves the Google Cloud Generative AI – Services Partner Specialization

While 90% of business leaders acknowledge GenAI&#8217;s potential to enhance various roles (<a href="https://www.insight.com/content/dam/insight-web/en_US/pdfs/insight/beyond-hypotheticals--understanding-the-real-possibilities-of-generative-ai.pdf">Insight, 2024</a>), three core challenges remain to realizing business value: 
<ol>
<li style="font-weight: 400;" aria-level="1">The Paradox of Choice: The overwhelming number of potential GenAI applications has made it increasingly difficult to pinpoint high-impact use cases aligned to the business’ strategic objectives.</li>
<li style="font-weight: 400;" aria-level="1">Innovation Paralysis: The lightning-fast advancements in technology is causing organizational paralysis to manage novelty, against complexity and risk. </li>
<li style="font-weight: 400;" aria-level="1">Quick to experiment, hard to scale: The rapid evolution of GenAI has left a gap in industry best practices that maximize business ROI and minimize risk (such as model inaccuracy and security threats).</li>
</ol>
Based on the expertise gained by delivering 70+ Generative AI projects over the past year, Datatonic has developed five Generative AI Agents to address these challenges and help businesses transform key business workstreams. 
<img loading="lazy" decoding="async" class="alignnone wp-image-23893" src="https://cms.datatonic.com/app/uploads/2024/07/Datatonic-Generative-AI-Agents-300x75.png" alt="" width="964" height="241" srcset="https://cms.datatonic.com/app/uploads/2024/07/Datatonic-Generative-AI-Agents-300x75.png 300w, https://cms.datatonic.com/app/uploads/2024/07/Datatonic-Generative-AI-Agents-1024x256.png 1024w, https://cms.datatonic.com/app/uploads/2024/07/Datatonic-Generative-AI-Agents-768x192.png 768w, https://cms.datatonic.com/app/uploads/2024/07/Datatonic-Generative-AI-Agents-1536x383.png 1536w, https://cms.datatonic.com/app/uploads/2024/07/Datatonic-Generative-AI-Agents-2048x511.png 2048w" sizes="auto, (max-width: 964px) 100vw, 964px" />
<ol>
<li> Content + Marketing Agent: Assist your marketing and content teams with faster content generation, accurate messaging and performance analysis, to improve productivity and sales.</li>
<li> Personalization Agent: Provide personalized experiences to improve conversion, sales &amp; loyalty, through content recommendations and conversational assistance. <a href="https://datatonic.com/events/cineverse-webinar/">Cineverse</a> is reducing user search times by 90%, and customer churn by 15+% with this agent.</li>
<li> Customer Service Agent: Offer frictionless service at a lower cost and improve customer satisfaction, with enhanced virtual assistance and conversational commerce. <a href="https://datatonic.com/case-studies/hotelplan-generative-ai/">Hotelplan Suisse</a> is using Generative AI to combine the expertise of 500+ travel experts and provide personalized holiday itineraries within minutes. </li>
<li> Back Office Agent: Automate repetitive back office tasks, such as invoice processing or legal document drafting, to accelerate efficiency and reduce operating costs. Our GenAI-powered invoice matching solution for <a href="https://datatonic.com/events/invoice-processing-bigquery-generative-ai-liberty-shared-services/">Liberty Global</a> is reducing invoice processing costs by 70% and significantly reducing manual effort.</li>
<li> Productivity + Insights Agent: Support your employees with relevant insights, using analytics assistants and HR knowledge workers, to increase productivity and improve decision-making.</li>
</ol>
&#8220;Datatonic&#8217;s GenAI Agents were designed to target a specific business area and address a particular need or challenge. These solutions are customized to fit your existing setup, ensuring efficient achievement of your business goals. 
For example, if you are struggling to offer hyper-personalized user journeys to your customers, you can quickly solve this with our Personalization Agent, which contains modules that augment traditional recommenders using GenAI-powered user profiles, streamline product search &amp; discovery, and dynamically change UIs based on user preferences.” 
&#8211; Valentin Cojocaru, Head of Data Science, Datatonic
Datatonic empowers you throughout your GenAI journey, acting as your end-to-end partner. Our experts guide you from initial exploration to successful implementation, ensuring a strategic approach, meeting you wherever you are. We provide seamless PoC to production transitions, secure scalability, ongoing Managed Services, and <a href="https://cms.datatonic.com/app/uploads/2024/07/Datatonic-Academy-GenAI-Training-Pathway.pdf" target="_blank" rel="noopener">Datatonic Academy</a> training to maximize GenAI impact.
Do you need help prioritizing or scaling your GenAI initiatives? <a href="https://datatonic.com/services/generative-ai/genai-agent-request/" target="_blank" rel="noopener">Get in touch</a>.

18th July 2024 &#8211; Google Cloud&#8217;s 9x Partner of the Year, Datatonic, unveils a suite of five Generative AI (GenAI) Agents designed to unlock the transformative potential of GenAI securely and swiftly on Google Cloud.

Datatonic’s Five Generative AI Agents Fast-track AI-Driven Value

Datatonic has won the Google Cloud Services Partner of the Year award for both the UK/IE and Alps regions. This is strong recognition of our ongoing partnerships with leading businesses, such as <a href="https://datatonic.com/case-studies/ai-booster-vodafone-supercharging-ai-ml-at-scale/" target="_blank" rel="noopener">Vodafone</a>, <a href="https://datatonic.com/case-studies/bt-ai-accelerator-artificial-intelligence/" target="_blank" rel="noopener">BT</a>, and <a href="https://datatonic.com/case-studies/marketing-analytics-asos/" target="_blank" rel="noopener">ASOS</a>, and our expansion throughout the Alps working with leading luxury retailers and travel companies. 
Datatonic was also named Google Cloud Industry Solution &#8211; Services Partner of the Year for Gaming, recognizing the impact of collaborations with leading game developers, including our <a href="https://datatonic.com/case-studies/hiber-gaming-generative-ai-world-creation/" target="_blank" rel="noopener">Generative AI text-to-3D-world tool</a> developed in partnership with Hiber. 
Datatonic’s Google Cloud Specialization Partner of the Year win in the Marketing Analytics category demonstrates its commitment to unlocking valuable insights with data + AI to help businesses, such as <a href="https://datatonic.com/case-studies/marketing-analytics-asos/" target="_blank" rel="noopener">ASOS</a>, increase personalization and strengthen the relationships with their customers. 
Solidifying the long-standing partnership and proven expertise in creating impactful solutions for joint clients, Datatonic received two services, one industry and one specialization award:
&nbsp;
<ul>
<li style="font-weight: 400;" aria-level="1">Google Cloud Services Partner of the Year – UK/IE</li>
<li style="font-weight: 400;" aria-level="1">Google Cloud Services Partner of the Year – Alps</li>
<li style="font-weight: 400;" aria-level="1">Google Cloud Industry Solution &#8211; Services Partner of the Year – Gaming</li>
<li style="font-weight: 400;" aria-level="1">Google Cloud Specialization Partner of the Year – Marketing Analytics</li>
</ul>
&nbsp;
<img loading="lazy" decoding="async" class="alignnone wp-image-23622" src="https://cms.datatonic.com/app/uploads/2024/04/Google-Cloud-Partner-of-the-Year-300x102.png" alt="Google Cloud Partner of the Year" width="750" height="255" srcset="https://cms.datatonic.com/app/uploads/2024/04/Google-Cloud-Partner-of-the-Year-300x102.png 300w, https://cms.datatonic.com/app/uploads/2024/04/Google-Cloud-Partner-of-the-Year-1024x347.png 1024w, https://cms.datatonic.com/app/uploads/2024/04/Google-Cloud-Partner-of-the-Year-768x260.png 768w, https://cms.datatonic.com/app/uploads/2024/04/Google-Cloud-Partner-of-the-Year-1536x520.png 1536w, https://cms.datatonic.com/app/uploads/2024/04/Google-Cloud-Partner-of-the-Year-2048x693.png 2048w" sizes="auto, (max-width: 750px) 100vw, 750px" />
&nbsp;
&#8220;We are thrilled to be taking home four awards this year to celebrate the success of our Google Cloud partnership in some of our key markets, but also for the industry and solution impact we&#8217;re making. This recognition is a great boost for our team to keep pushing for maximum customer impact with the rapidly evolving Google Cloud data and AI technology that we have specialized in since 2015.” &#8211; Louis Decuypere, CEO, Datatonic
“Google Cloud&#8217;s Partner Awards celebrate the transformative impact and value that partners have delivered for customers,&#8221; said Kevin Ichhpurani, Corporate Vice President, Global Ecosystem and Channels at Google Cloud. &#8220;We&#8217;re proud to announce Datatonic as a 2024 Google Cloud Partner Award winner and recognize their achievements enabling customer success from the past year.”
Datatonic is leveraging Google Cloud’s latest technologies to enable clients to become data-driven organizations and unlock new business models, services, products and processes, as well as innovating with AI, Machine Learning, and Generative AI.
&nbsp;
About Datatonic
Datatonic is the leading cloud data + AI consultancy for the world’s most ambitious businesses, challenging traditions to deliver tangible innovation at the leading edge of Google Cloud. Datatonic works with industry-leading organizations to unlock the value of data and solve their most complex business challenges fast; delivering more accurate predictions, automating decisions, optimizing processes and improving customer experiences, and helping clients do the same by upskilling tech teams to stay ahead of what’s next.
For more information, visit <a href="https://datatonic.com/" target="_blank" rel="noopener">https://datatonic.com/</a>.
Take a look at our <a href="https://datatonic.com/events/" target="_blank" rel="noopener">upcoming events</a> to learn about Generative AI, Marketing Analytics, and upskill on all things data + AI. 
For press enquiries, contact <a href="mailto:oliver.webb@datatonic.com" target="_blank" rel="noopener">oliver.webb@datatonic.com</a>.

London, April 8, 2024 – Datatonic today announced that it has won four 2024 Google Cloud Partner of the Year Awards, demonstrating its impact and commitment to being the leading data + AI partner for customers to generate business value with Google Cloud, globally.

Generative AI

Agentspace

Retail Assistant

Gameplay Assistant

Fan Engagement

Media Search + Discovery

Creative Assistant

Cloud Data Migration

Managed Services

Marketing Analytics

Looker

Retail

Telecommunications

Gaming

Media

Financial Services

Events

Whitepapers

Insights

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