Several factors, including Covid-19 and GDPR, have changed how consumers engage with marketing in the past year. This has led to a shift in priorities, channels, and a greater emphasis on first-party relationships.
With these new trends dominating the landscape, how can marketers maximise the value of their data to stay ahead of the curve?
This guide showcases six Machine Learning (ML) use cases to help marketers and insights teams identify what’s changing and provides practical tips on how to optimise for that change.
Know exactly where and how to start your AI journey with Datatonic’s
three-week AI Innovation Jumpstart *.
* Duration dependent on data complexity and use case chosen for POC model
With your own data sets, convince your business of the value of migrating your data warehouse, data lake and/or streaming platform to the cloud in four weeks.
With your own data, see how Looker can modernise your BI needs
with Datatonic’s two-week Showcase.