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Knowledge is power. Take a look at our latest insights on all things data + AI.

Looker Dashboards
Insights
Through the Looker Glass – Part 1: 5 Steps to Creating Beautiful Looker Dashboards

With more data at their disposal every day, businesses have the opportunity to draw impactful insights about the market, consumers, and services...

Looker
Machine Learning
Guides
Machine Learning for Marketing Leaders in 2022

Learn About Six Practical Applications of Machine Learning to Maximise ROI. Several factors, including Covid-19 and GDPR, have changed how consumers e...

Vertex AI
Insights
Running dbt on Google Cloud’s Vertex AI Pipelines

If you’ve browsed around Google Cloud’s offerings, worked in the data transformation space or have a general interest in AI workflows, cha...

dbt
Vertex AI
Press releases
Datatonic and DoiT form Strategic Partnership on Google Cloud

19th October 2021 – London, UK – Datatonic and DoiT International have announced a strategic partnership to enable businesses to acceler...

Cloud Data Engineering
Insights
Ad Spend Optimisaton with Machine Learning: Your Questions Answered!

At our Ad Spend Optimisation event in September, we heard from Google Cloud’s Head of Digital Natives Nordics, Maria Wiss, about the impor...

Gaming
Insights
dbt, BigQuery and Looker: Your Modern BI Tech Stack

Author: David Badovinac, Senior BI Developer Datatonic have recently partnered dbt labs, to enable seamless BI transformation for clients by ...

dbt
Looker
Cloud Graphic
Insights
Four Ways Google Cloud Can Solve Your Security Challenges

Cloud computing has been one of the most significant shifts in information technology in the past years. Having an almost infinite amount of compute...

Cloud Data Engineering
Vertex AI Assessment
Guides
The MLOps Tools Guide for GCP

Choose the right MLOps tools for your Machine Learning model. With the rise of MLOps, the market for machine learning platforms is also growing rapidl...

Vertex AI
Propensity Scoring
Insights
What is Propensity Scoring and Why Should You be Using it?

When it comes to marketing, reaching the right people with the right message at the right time is the ultimate goal for any data-driven business. In...

Retail
Press releases
Datatonic Open Sources ‘Data Orchestration Platform’

7th April 2021 Data Orchestration is a relatively new concept referring to a set of technologies that takes data from multiple sources, combi...

dbt
Insights
TonicTalk with Sky: Your Questions Answered!

How do organisations make personalisation a reality? Why is realising you’re at “Level 0” Tactical AI (i.e. highly manual and disjointed ML processe...

MLOps
Looker Drill-Downs
Insights
Drilling into the Details: Multiple Drill-downs in Looker

When reporting on key metrics in a business, one of the most common questions that clients ask us is: how can we gain further insight into a specifi...

Looker